GSMtalks.com is the meeting place for leaders in the mobile technology.

Location-based marketing and advertising is a hot topic these days, as brands scramble to learn how to best leverage the emerging concept to their advantage.  The Location-Based Marketing Summit , taking place later this month in New York City, is the premiere event for companies seeking to maximize business strategies, marketing and commerce using location based services. Bringing together LBS companies, Fortune 1,000 brands and advertising agencies, the event provides an inside look at the location-based marketing activities of major brands, provides a plethora of ideas related to the concept and provides a perfect platform to initiate partnerships.  Attendees receive focused and practical industry insight that can be immediately utilized in developing their own location-based strategy. Major brands will be on hand to speak , including representatives from the likes of Marc Ecko Enterprises, ESPN, Google, Deep Focus, Verizon, Mashable, Microsoft, USATODAY.com, New Jersey Nets, Adweek, Tasti D-Lite, 360i, Advertising Age, Pillsbury, Bridge Worldwide, VaynerMedia, Booyah, Location Labs, SimpleGeo, and many more.  Some of the many topics covered will include: Trends and Numbers – where is it all going Platforms and Technologies Defining your Strategy, What does ROI mean to you? Consumer Behaviors and The Evolution of Social Networking A Location Based Marketing Road Map – What’s Next? Integrated Marketing – Merging LBM Activities with Real World Activities Retailers, Restaurants and Merchants Applications That Work The event takes place September 29th-30th at the New Yorker Hotel in NYC, with much more information available on the event’s Website .  The event’s organizers have been generous enough to offer all Mobile Marketing Watch readers a $250 instant discount off the current published rate of $695 by using the promo code “MMWVIP” during registration .  This is a significant discount, so take advantage while you still can!

See more here:
Location-Based Marketing Takes Center Stage At Upcoming Event, Discount For MMW Readers

Texting, or SMS, is the best messaging option for giving recipients a sense of urgency about its content. It’s also starting to have the same conveniences as email, especially with the new “reply all” function unveiled by the social SMS service provider SMS GupShup. Deployed first by carrier Globe Telecom in the Philippines, the reply all ability makes it more convenient to organize meetings or events via SMS. Instead of relaying and forwarding messages from one person in the group to the other, everyone in a group can update everyone else at the same time. It’s a boon to promoters as well as to personal users. It’s easy to imagine the possibilities. Event organizers at a big nightclub could deploy invitations for an instant, secret party and keep invitees apprised of developments. A college or university could send important reminders to students, such as when campus is opening or closing. Local governments could use it to notify denizens in case of emergency. “Our vision at Globe has been to simplify communications and make it more relevant to our customers’ needs,” said Rina Azcuna-Siongco, Head of Value-Added Services at Globe Telecom. This program will be especially interesting to watch. According to Portio Research, individuals in the Philippines send up to 788 text messages per month, 40 percent more than U.S. consumers. How fast users adopt the reply all feature could indicate how well it could be adopted in the rest of the world.

View original post here: 
SMS GupShup Unveils ‘Reply All’

Mobile messaging provider Sybase 365 announced yesterday that its processed more than one trillion inter-operator messages since the company launched the first SMS interoperability messaging hub in 2001.  To put this into perspective, it’s equivalent to processing approximately 32,000 messages per second for every second of one year. The company said it’s taken eight years to reach this milestone, but with the continued growth of SMS and mobile services, combined with the fact that the company is currently processing more than 1.5 billion messages per day,  Sybase expects to hit the next trillion messages in 2012. “No other communication medium has the ability to reach more people than SMS – truly unprecedented in its scope,” said Marty Beard, president, Sybase 365.  ”What started primarily as a consumer phenomenon has now moved squarely into the enterprise.  Financial Institutions, retailers, consumer packaged goods companies and many other enterprises are increasingly leveraging mobile messaging for marketing, customer relationship management, payments and mobile commerce.  This trend will only accelerate.” Granted, Sybase has positioned itself as a leading provider of messaging services for over 900 mobile operators worldwide, but this milestone still speaks for the ubiquity and reach of SMS for a variety of uses.  It’s the one mobile technology that everyone has access to and is comfortable with, and its proliferation will only continue.

View post:
Sybase 365 Hits Major Milestone, Delivers One Trillion SMS Messages

DirecTV will soon serve up its hugely popular NFL Sunday Ticket package to desktop and mobile users who – believe it or not – don’t subscribe to the service. What’s the catch? You must first turn over all the “evidence” required to prove that you can’t otherwise receive DirecTV at home. Whether the reason is due to your location, living/renting arrangements, or other technical limitations, would-be DirecTV customers can “can sign up for a broadband-only version of Sunday Ticket–provided they first persuade DirecTV that they can’t get DirecTV.” According to the Washington Post : “Broadband-only access to Sunday Ticket–which lets subscribers watch every Sunday-afternoon game, excluding those aired by their local CBS or Fox stations and those subject to local blackouts when games don’t sell out–will cost $350. That’s $50 more than the fee to add Sunday Ticket to a compatible DirecTV package (before any promotions), and the same as the combined price of Sunday Ticket and a ‘To-Go’ option for computer and smartphone viewing.” As more mobile users than ever turn to their portable devices to absorb their lion-share of entertainment, news, and sports content, DirecTV’s clever desktop/mobile approach will likely open up an entire new world of DirecTV customers… who aren’t really DirecTV customers.

Continued here:
Mobile Users Score with DirecTV’s NFL Sunday Ticket?

Apple has relaxed its rules on the use of third-party development tools for the creation of mobile apps for the iPhone, iPad and iPod Touch. The company has revisited sections 3.3.1, 3.3.2 and 3.3.9 of the iOS Developer Program licence, retracting some of the restrictions that it brough in earlier this year.

More:
Apple Backs Down on Developer Restrictions

PubMatic, which provides online publishers with the technology and services to increase revenue and better manage their advertising inventory, has unveiled a partnership with Smaato, the mobile ad optimization platform for publishers.

Read more here: 
PubMatic Partners With Smaato

Vodafone Group has announced a new organisational structure which it says will enable continued improvement in the delivery of the Group’s strategic goals. The news structure will become effective as of 1 October 2010.

The rest is here:
Vodafone Restructures

Opera Software has released the improved Opera Mini 5.1 for Windows Mobile. The new update offers accelerometer support, better support for high resolution handsets, and the ability to set Opera Mini as the default browser.

Read the original post:
Opera Releases Opera Mini 5.1 for Windows Mobile

Adfonic, the European-based global mobile advertising marketplace, has announced a further round of investment, along with senior appointments in the UK and US, and a move to new London offices in Mayfair. Having launched just over a year ago, Adfonic now has over 2,000 publishers within its network, generating earnings from a pool of 3,000 live ad campaigns, including major advertiser brands such as Yell.com, Peugeot and Sky.

See the original post here: 
Adfonic Secures Secound-round Funding

Grocery retailer Tesco has launched a free shopping app for the iPhone. The app joins Tesco’s Clubcard and Winefinder apps, which together have clocked up over 1m downloads.  The new app was designed and developed by Ribot.

View original post here: 
Tesco Launches Grocery Shopping App